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Saturday, November 19 • 2:30pm - 3:20pm
Content Marketing: Why Festivals Have a Leg Up

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Festivals are in the business of creating valuable experiences and the goal for brands is to use these experiences to connect with their customers. With so much digital content being created, brands are able to connect more intimately than ever, even when consumers are far away from the festival. Let’s explore the brands, the experiences, and how we can use them to the benefit of festivals, sponsors and consumers.

Moderators
avatar for Mike Wald

Mike Wald

Business Development, Oniracom

Speakers
avatar for Dae Bogan

Dae Bogan

Music Industry Professional
avatar for Jesse Lawrence

Jesse Lawrence

Founder & CEO, TicketIQ
“I’m the CEO of TiqIQ.com, which is the leading ticket search engine online. I started my professional career as a writer covering New York technology in 1996. I’ve been fascinated by the ticket market from a young age and remember trying to understand what drove the market in front of Yankee Stadium and Madison Square Garden. After working in eCommerce for much of my career, I decided to start a company dedicated to tracking... Read More →
avatar for Curt Mosel

Curt Mosel

Senior Vice President of Marketing and Corporate Partnerships, ArtsQuest
As Senior Vice President of Marketing and Corporate Partnerships for ArtsQuest, Curt Mosel leads a 20-person team responsible for marketing, public relations, ticketing and corporate partnership initiatives supporting the nonprofit’s arts and cultural programming for the region. These events and programs – the majority of which are free to attend – include Musikfest, the nation’s largest free music festival; eight... Read More →
avatar for Raymond Roker

Raymond Roker

Executive Producer and Content Strategy Director, Goldenvoice
Raymond is responsible for content strategy, curation, development, production and monetization across a diverse range of Goldenvoice music and event properties. He is the in-house executive and creative producer for Coachella & Goldenvoice programming; including episodic, streaming, broadcast, original and branded content. Roker co-founded URB Magazine in December 1990 and continues to serve as publisher, ceo and creative... Read More →
avatar for Brian Rucker

Brian Rucker

Director of Strategic Alliances, Pandora
Brian Rucker serves as Director, Strategic Alliances at Pandora Media Inc. In his role, Brian identifies and executes strategic partnerships on behalf of Pandora as they relate to festivals, lifestyle events and award shows. Brian has held past management roles at Townsquare Media, Live Nation and Wasserman Media Group, where he led business units in the creation and implementation of live entertainment properties, including large scale music... Read More →


Saturday November 19, 2016 2:30pm - 3:20pm
Santa Ynez Room