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Monday, November 21 • 10:30am - 11:20am
Launch & Growth of Food & Beverage Festivals

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Besides ticket revenue, concessions and sponsorship, what revenue streams can festivals optimize to enhance their bottom line? How do festivals optimize the three big ones? Are grants, merch, and streaming profit centers or break evens? Additionally, adding food and music film programming can create revenue generating partnerships for the festival. Let’s deconstruct this.

avatar for Brian Arnone

Brian Arnone

COO, ShowClix

avatar for Joseph Fletcher

Joseph Fletcher

Talent Producer, L.A. Food & Wine
Joe Fletcher has produced over 1,000 concerts and festivals on four continents and produced shows with Bob Dylan, Beyonce, 311, Elton John, Eminem, BB King, Jason Mraz, Jay Z, Sheryl Crow, Van Halen, Keith Urban, Maroon5, Slipknot, Snoop Dogg, Jackson Browne, Black Eyed Peas, Crosby... Read More →
avatar for Tom Hoppa

Tom Hoppa

Producer, BottleRock Napa Valley
Tom is Director of Artist Integration at Latitude 38 Entertainment, the producer of BottleRock Napa Valley since 2014, and is a co-founding partner of Highway 29 Entertainment with whom he has produced events at Auction Napa Valley, The Safeway Open (PGA), and much more.  Previously... Read More →
avatar for Gary Meyer

Gary Meyer

Publisher/Director, EatDrinkFilms
Gary Meyer stared his first theater in the family barn when he was twelve-years-old. He directed a monster movie there and wanted to show it on the set. It became The Above-the-Ground Theatre where over 250 films were screened along with live productions, workshops and the publication... Read More →
avatar for Stephanie Mezzano

Stephanie Mezzano

VP Operations, Business Development, Red Frog Events
avatar for Greg O’Byrne

Greg O’Byrne

Executive Director, Santa Fe Wine & Chile Fiesta and the Taos Winter Wine Festival
Born in Chicago the fifth of ten children of an Irish/Italian Catholic family, O’Byrne learned at an early age the joys of sharing a meal at large gatherings. While living in the San Francisco Bay Area in the late-seventies, O’Byrne initiated his young wine palate with Joseph... Read More →
avatar for Michal W. Wiesbrock

Michal W. Wiesbrock

Executive Director |Central Coast Office, Arthritis Foundation
Michal began his event career 25 years ago working on the special events team for Walt Disney World’s 20th Anniversary Celebration. Over the next 15 years with Walt Disney World, he worked various roles in marketing, media relations, and PR including VIP and talent handling. He... Read More →

Monday November 21, 2016 10:30am - 11:20am PST
Santa Ynez Room