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Monday, November 21 • 11:30am - 12:30pm
Niche Festivals: Why Bigger Isn’t Always Better

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To be an “it” festival, it’s not necessary to be a household name. From music to film, culinary & beverage festivals, we bring you events that succeed in small communities across North America. In the words of Stephen Colbert, “And So Can You!”

Moderators
avatar for Susan von Seggern

Susan von Seggern

Senior Director, Spark's Consultant Network
Susan von Seggern is one of the most well known and well liked publicists in Los Angeles. In LA for more than 20 years, her work as a major label publicist, CEO of a boutique PR agency, time spent in political PR, her globe-trotting exploits in corporate PR, and her return to consulting for events, corporate, cause, and cultural clients have exposed countless journalists and tastemakers to Susan’s honest, positive and tenacious PR... Read More →

Speakers
avatar for Max Bernstein

Max Bernstein

Co-Founder and Executive Producer, The Most Definitely & The Yard Music Festival
After leaving a ten-year career on Wall Street in 2012 Max co-founded The Most Definitely (themostdefinitely.com), a collective of creative pursuits in music.  TMD is a record label, music blog and live music event promoter based on of Brooklyn New York.  Most notably, TMD co-produced Escape Music Festival on Governor’s Island NYC in 2014 featuring Moby, Girl Talk, Yeasayer, Placebo + many more. Additionally, TMD produces an... Read More →
avatar for Jonah Gabriel Haas

Jonah Gabriel Haas

Marketing Director/Co-Founder, Lucidity Festival
Jonah Gabriel Haas is a messenger, a cultural anthropologist, a lucid dreamer, and a successful entrepreneur. Currently, Jonah is the Marketing Director and a Co-Founder of Lucidity Festivals LLC, which is now in its 6th year of transformational festival production in Santa Barbara, CA. He is also a Co-Creator and Manager of the Lucid University, an educational platform dedicated to creating immersive educational experiences that support... Read More →
avatar for Stefanie Salem

Stefanie Salem

Founder & CEO, Newport Beach Food & Wine Festival
Stefanie Salem was born and raised in Southern California. She earned her BA in Psychology from UC Santa Barbara in 1992. Her 20 years of business experience includes having lived and worked in foreign countries while collaborating with political leaders and corporate decision makers on projects involving the promotion of their economies. Her international and entrepreneurial business experiences and love of all types of cuisine have helped... Read More →


Monday November 21, 2016 11:30am - 12:30pm
Santa Barbara Room