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Monday, November 21 • 1:00pm - 1:50pm
Sponsorship Strategies for Festival Success

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The buzzwords these days are ‘activation’ and ‘experience.’ How do festival sponsorship directors engage brands, ink deals, activate and provide ROI in this landscape? Brands and festivals weigh in.

avatar for Robert Richards

Robert Richards

​Commercial Director, Glastonbury Festival

avatar for Beau Blanchard

Beau Blanchard

Corporate Development Manager, California Film Institute
avatar for Clay Busch

Clay Busch

Head of Marketing & Strategic Partnerships, Danny Wimmer Presents
An alumni of Chapman University, Clay Busch joined Danny Wimmer Presents in 2011–marking the company’s first hire–and has been a key part of the company’s growth. His prior experience includes marketing, consulting, event management and A&R. Clay got his start as an intern for AEG Live at the Kodak Theatre, moving on to work with the Staples Center and the LA Kings. From there, he transitioned to music marketing and... Read More →
avatar for Nancy Kennedy

Nancy Kennedy

Director of Strategic Partnerships, Seattle International Film Festival
Nancy joined the Seattle International Film Festival (SIFF) in 1988 as Director of Marketing, Corporate Development and Communications.  Nancy created and implemented the sponsorship, membership, fundraising and corporate development revenue programs for the organization as it became a non-profit and through 2000, when she left on professional sabbatical to work with other arts organizations around the country.  Returning to SIFF in... Read More →
avatar for Brian McCue

Brian McCue

Director of Sales and Sponsorship, Winmo
As Director of Sponsorship Sales at List Partners Inc., Brian has helped hundreds of non-profits, event organizations, and professional sports teams build partnerships with major brands. From small non-profits in Alaska, to large professional sports organizations like the LA Lakers, Brian has helped companies of all shapes and sizes go after new partnerships and sponsorships more efficiently. Prior to joining List Partners Inc., Brian worked... Read More →
avatar for Paul Whitney

Paul Whitney

Executive Producer, bluemedia
With more than 15 years’ experience in creating interactive experiences for audiences across the country, Paul is a true pioneer and leader within the Out-of-Home, non-traditional segment of Outdoor Advertising. As the former CEO and founder of Digital Media Etc. there’s no better authority on creating engaging, shareable experiences for top national brands like Southwest Airlines, Lexus, Target, Lucasfilm, Toyota and more.
avatar for Alex Yount

Alex Yount

Sponsorship Sr. Manager, Red Frog Events

Monday November 21, 2016 1:00pm - 1:50pm
Santa Ynez Room