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Monday, November 21 • 1:00pm - 1:50pm
Sponsorship Strategies for Festival Success

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The buzzwords these days are ‘activation’ and ‘experience.’ How do festival sponsorship directors engage brands, ink deals, activate and provide ROI in this landscape? Brands and festivals weigh in.

Moderators
avatar for Robert Richards

Robert Richards

​Commercial Director, Glastonbury Festival

Speakers
avatar for Beau Blanchard

Beau Blanchard

Corporate Development Manager, California Film Institute
avatar for Clay Busch

Clay Busch

Head of Marketing & Strategic Partnerships, Danny Wimmer Presents
An alumni of Chapman University, Clay Busch joined Danny Wimmer Presents in 2011–marking the company’s first hire–and has been a key part of the company’s growth. His prior experience includes marketing, consulting, event management and A&R. Clay got his start as an intern... Read More →
avatar for Nancy Kennedy

Nancy Kennedy

Director of Strategic Partnerships, Seattle International Film Festival
Nancy joined the Seattle International Film Festival (SIFF) in 1988 as Director of Marketing, Corporate Development and Communications.  Nancy created and implemented the sponsorship, membership, fundraising and corporate development revenue programs for the organization as it became... Read More →
avatar for Brian McCue

Brian McCue

Director of Sales and Sponsorship, Winmo
As Director of Sponsorship Sales at List Partners Inc., Brian has helped hundreds of non-profits, event organizations, and professional sports teams build partnerships with major brands. From small non-profits in Alaska, to large professional sports organizations like the LA Lakers... Read More →
avatar for Paul Whitney

Paul Whitney

Executive Producer, bluemedia
With more than 15 years’ experience in creating interactive experiences for audiences across the country, Paul is a true pioneer and leader within the Out-of-Home, non-traditional segment of Outdoor Advertising. As the former CEO and founder of Digital Media Etc. there’s no better... Read More →
avatar for Alex Yount

Alex Yount

Sponsorship Sr. Manager, Red Frog Events


Monday November 21, 2016 1:00pm - 1:50pm
Santa Ynez Room