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Monday, November 21 • 1:00pm - 1:50pm
Music Festival Talent Booking

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Talent is the key component that draws people to your festival and sets the stage for your event. How does a small festival negotiate with big-name talent and who is going to be the next big name? In this panel we will break down key components of talent buying; sourcing, timing, and finance, among others.

Moderators
avatar for Ryan Slater

Ryan Slater

FestForums
Ryan was the talent buyer and event coordinator at The Cutting Room in NYC where he booked artists such as Billy Joel, Howard Stern, Ronnie Wood, Pete Seeger, Rodriguez, Jennifer Hudson, George W. Bush, and many more. He currently resides in California

Speakers
avatar for Elliott Lefko

Elliott Lefko

President, Goldenvoice/AEG
Elliott Lefko has been with Goldenvoice Concerts in Los Angeles since 2002. He books concerts for artists such as Morrissey and PJ Harvey and Tool and others in Southern California and Hawaii and Alaska and Canada. As well he books North American tours for artists such as Leonard Cohen, Kraftwerk, Nick Cave and Sigur Ros. He is a fan of Fess Parker and  his role in Davy Crockett.
avatar for Dawson Ludwig

Dawson Ludwig

General Manager, Noise Pop
Dawson Ludwig is the General Manager of Noise Pop Industries, a Bay Area based events and marketing company responsible for Treasure Island Music Festival, Noise Pop Festival, Swedish American Hall and DoTheBay.com. Dawson began his career in the music industry as a radio promoter for the New York based independent label Organic Ent. (Billy Harvey) and then for the London based label One Little Indian (Bjork). He moved to San Francisco in 2009... Read More →
avatar for David Silbaugh

David Silbaugh

Talent Buyer & Production Supervisor, Summerfest
avatar for Jonathan Wayland

Jonathan Wayland

Director of Talent, Red Frog Events
Jonathan Wayland is the Director of Talent at Red Frog Events, an event production company and pioneer of the experiential entertainment industry. Wayland has been Talent Buyer and Artist Relations Coordinator for two-time Pollstar “Festival of the Year” nominee Firefly Music Festival in Dover, DE since its inception in 2012 and in the same role for one year with BottleRock Festival in Napa... Read More →


Monday November 21, 2016 1:00pm - 1:50pm
Santa Barbara Room

Attendees (27)