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Monday, November 21 • 2:00pm - 2:50pm
Sustainable Events: Models for Greening & Engagement

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Surveys show that many festival-goers would pay more for a ticket to a greener event. Want to learn where to start or how to take your event greening to the next level? Hear from music industry leaders and learn how to reduce your environmental footprint, while also creatively engaging attendees in your sustainability initiatives.Dig deeper and view greening resources here: http://bit.ly/2fIi5SS

avatar for Mike Martin

Mike Martin

Founder and CEO, EFFECT
The founder and CEO of EFFECT Partners, Michael Martin is known as a thought leader in social change activism, sustainability and social change marketing. EFFECT Partners is a Creative Social Change agency based out of Minneapolis. Billboard Magazine calls Michael “the green touring guru”. The music industry’s leading artists and managers call on Michael for greening, sustainability strategy and marketing strategy... Read More →

avatar for Jack Johnson

Jack Johnson

Musician Co-Founder & Director, Kokua Hawaii Foundation & Johnson Ohana Charitable Foundation
Jack Johnson grew up surfing and playing guitar in Hawaii.  Since 2001, he has released 6 studio albums and 2 live albums that have sold over 20 million copies worldwide. His Brushfire Records label and touring crew have been leaders in the greening of the music industry and his All At Once social action network connects fans with local non-profits at each tour stop. Jack, with his wife Kim, founded... Read More →
avatar for Kim Johnson

Kim Johnson

Manager, Jack Johnson Music Co-Founder & Director, Kokua Hawaii Foundation & Johnson Ohana Charitable Foundation
Kim Johnson, with her husband Jack, founded the Kōkua Hawaiʻi Foundation in 2003 to support environmental education in the schools and communities of Hawai’i, as well as the Johnson Ohana Charitable Foundation in 2008 to support environmental, art, and music education worldwide. As Jack’s co-manager, Kim Johnson has taken a lead role in advancing greening initiatives for all aspects of... Read More →
avatar for Eric Shiflett

Eric Shiflett

Program Director, Santa Barbara Bowl
Eric Shiflett is Program Director at the historic Santa Barbara Bowl.  Eric has been involved with music his entire life performing, working in radio, concert promotions and venue management.  Focusing on the strategic growth of the 80 year-old Santa Barbara Bowl, Eric manages Food & Beverage, concessions, venue branding and public relations, and outreach programs like Greening the Bowl.  The Santa... Read More →
avatar for Sunny Sohrabian

Sunny Sohrabian

AEG, Manager, Environmental Sustainability Projects and Initiatives
As the Manager of Environmental Sustainability Projects and Initiatives at AEG, Sunny Sohrabian is responsible for managing AEG 1EARTH, AEG’s corporate environmental sustainability program. In this role, she works with more than 80 AEG venues and events worldwide to measure and reduce the company’s environmental impact. Additionally, Sunny manages AEG’s corporate sustainability communications, including the production of... Read More →
avatar for Tanner Watt

Tanner Watt

Director of Partnerships & Development, REVERB
Tanner Watt is the Partnership and Development Director at the environmental non-profit REVERB. REVERB is a 501(c)3 organization that works with music tours and festivals to reduce negative environmental impacts backstage and to engage artists and fans to take positive actions at these events. REVERB works to put in place programs including local biofuel, plastic-waste elimination/reduction, local farm food integration, and efforts to support... Read More →
avatar for Brian Yost

Brian Yost

President, On Site Products, Live Nation Entertainment
In his role as President, On Site Products, North American Concerts for Live Nation, Brian has responsibility for ancillary revenue streams for Live Nations’ 42 amphitheaters and 6 select clubs and theaters, which host 13 million music fans at close to 1400 shows annually.  A veteran of over 30 years in the hospitality industry, Brian began his professional career with Marriott Hotels and Resorts in property based... Read More →

Monday November 21, 2016 2:00pm - 2:50pm
Santa Barbara Room