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Sunday, November 20 • 11:30am - 11:50am
Best New Strategies for Selling More Sponsorship to Your Festival

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avatar for Lesa Ukman

Lesa Ukman

Founder, Lesa Ukman Partnerships
Lesa Ukman launched IEG in 1982 introducing the idea that businesses which partner with the sports, arts, entertainment and nonprofits their customers and employees love, outperform their competitors by a huge margin. Her ideas and ideals spawned an industry that changed marketing for good and forever. In May 2016, after selling IEG to WPP, the world’s largest marketing holding company, she launched Lesa Ukman Partnerships and for the... Read More →

Sunday November 20, 2016 11:30am - 11:50am
Santa Ynez Room