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Sunday, November 20 • 4:20pm - 5:00pm
Cannabis and Emerging Trends in the Festival Space: Not your Brother's Pot Plant

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With four states allowing adult use cannabis consumption and five more on the verge including California, will authentic partnerships between cannabis brands and event promotion collide in a positive way going forward? This has quickly proven to be a multi-billion dollar industry with a bright future. What will this mean for festivals in terms of sponsorship and programming (i.e. think food festivals incorporating cooking with pot, music festivals naming the XXX Brand Cannabis Stage)? How does cannabis fit into the mainstream music, film and food festival industry? Alternatively will an entire festival and event industry continue to emerge around this culture? And what does all of this mean for the harm reduction movement?

avatar for Elise McRoberts

Elise McRoberts

Consultant, elisemcroberts.com
Elise McRoberts is a connector advising brands within the music, cannabis, technology and fashion sectors. A self-professed "super fan turned super pro," Elise began her music career on the festival side in Chicago before moving into production, and ultimately artist management. Specializing in marketing and business development, Elise has created strategies for nugs.net, Mickey Hart of the Grateful Dead... Read More →

avatar for Catherine Enny

Catherine Enny

Founder, CEO, Guerrilla Management
Catherine Enny founded Guerrilla Management overseeing and crafting long-term careers of artists such as Josh Homme (Kyuss, Queens Of The Stone Age), Fu Manchu, The Dwarves, Sean Yseault (White Zombie, Famous Monsters), Michael Franti, Blue King Brown and many more. With Franti, Guerrilla went on to develop a model of artist brand enterprises meaning DIY marketing of a lifestyle connecting fans... Read More →

Elizabeth Hogan

Vice-President of Brand & Communications, Willie’s Reserve
avatar for Jason Pinsky

Jason Pinsky

CEO, Cannastract
Jason Pinsky is the CEO of Cannastract, a New York based business that focuses on bringing “more science” to cannabis extracts and concentrates. Pinsky built his career in the music and technology space establishing his first company Haze City in 1998 where he toured and produced live concert releases with many artists including Medeski Martin & Wood and Lettuce.  In 2003 Pinsky got tapped to be the first technology manager... Read More →
avatar for Michael Ray

Michael Ray

Executive Director, Bloom Farms
Michael Ray was born in San Francisco and raised in the Sierra Foothill Mountains on his family ranch known as Bloom Farms. He is a cannabis advocate, lobbyist for social change, and entrepreneur with a passion for technology and design. In 1999, Michael moved to New York City to start his career on Wall Street. By 2001 he was one of the youngest and most successful traders at his firm. Michael eventually tired of the “money first&rdquo... Read More →

Sunday November 20, 2016 4:20pm - 5:00pm
Santa Ynez Room