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Monday, November 21 • 10:30am - 12:00pm

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Producer/Director: Michael Raspatello

The music festival surge of the last five years has anchored a growth in live music attendance unseen in modern history. It has attracted new industry entrants, increased brand involvement, and spurred ongoing debate about the motives of the young people that drive this growth. But few have stopped to ask the fans themselves.
As a festival co-founder that was pulled into this world by the demand that was bubbling up in the US circa 2010, I became fascinated with what drove people to these communal experiences. Their motives were in many ways both diverse and shared. They were misunderstood. They were simultaneously well-meaning and disingenuous. And they hadn't been captured on "film." There had been great concert films and docs about the challenges of putting on a fest. But no one had turned the camera on the festivalgoers themselves. Like "Heavy Metal Parking Lot" before it, this fan-focused time capsule felt necessary. I was honored to have the opportunity.

avatar for Michael Raspatello

Michael Raspatello

Global Director, Partnerships, ZX Ventures - AB-InBev
After receiving his MBA from Kellogg School of Management, Mike joined Anheuser-Busch's North American Marketing operation, serving as an Associate Brand Manager, Digital Brand Manager, and Innovation Strategist for several billion dollar brands.  He is currently a  Global Partnership Director for AB-InBev's ZX Venture group.  | | While at Kellogg, Mike co-founded two nationally-recognized music festivals, North Coast Music... Read More →

avatar for Steve Knopper

Steve Knopper

Contributing Editor, Rolling Stone
Steve Knopper is author of last year's "MJ: The Genius of Michael Jackson" and 2009's "Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age." He covers the music business, including concerts and festivals, as a Rolling Stone contributing editor, and has written for the New York Times Magazine, GQ, Wired, the Wall Street Journal, National Geographic Traveler and many others. He has been a... Read More →

Monday November 21, 2016 10:30am - 12:00pm

Attendees (9)