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Saturday, November 19
 

12:00pm PST

Festival Convergence: The New Paradigm
What happens when the arts converge… a lot! Tribeca, a film festival, also showcases music. Bonnaroo and Outside Lands, music festivals, also focus on culinary experiences. How do festivals maintain their identities as they incorporate new experiences?

Moderators
avatar for Steve Knopper

Steve Knopper

Contributing Editor, Rolling Stone
Steve Knopper is author of last year's "MJ: The Genius of Michael Jackson" and 2009's "Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age." He covers the music business, including concerts and festivals, as a Rolling Stone contributing... Read More →

Speakers
avatar for Sharon Badal

Sharon Badal

VP of Filmmaker Relations and Shorts Programming, Tribeca
SHARON BADAL is vice president of filmmaker relations and shorts programming for Tribeca. She has been with the festival since its inception in 2001 and has produced special projects for Tribeca since 1999. Her first job was at age 14 as an usher in her father’s suburban movie... Read More →
avatar for David Alan Bernahl,II

David Alan Bernahl,II

CEO, CLM, Pebble Beach & Los Angeles ​Food & Wine Festivals
David Alan Bernahl II is CEO & Co-­‐Founder of Coastal Luxury Management (CLM), an idea kitchen with a current focus in the hospitality and lifestyle sectors. CLM was first widely recognized for producing Pebble Beach Food & Wine, a four-­‐day, annual event hosted at Pebble... Read More →
avatar for Noah Cowan

Noah Cowan

Executive Director, San Francisco Film Society
Noah Cowan has been Executive Director of the San Francisco Film Society (SFFS) since March 2014. He joined SFFS after five years at the helm of TIFF Bell Lightbox, the landmark cinema museum space in Toronto where he served as the facility’s founding Artistic Director. There he... Read More →
avatar for Alex Machurov

Alex Machurov

Sr. Director, New Business Dev & Brand Partnerships, Superfly
Alex is Senior Director of New Business & Partnerships at Superfly, where he splits his duties equally between the company’s festivals – such as the world famous Bonnaroo Music & Arts Festival and the Outside Lands Music & Arts Festival in San Francisco’s Golden Gate Park... Read More →
avatar for Mike Shea

Mike Shea

Chief Logistics Officer & Partner, SXSW


Saturday November 19, 2016 12:00pm - 12:50pm PST
Santa Barbara Room

12:00pm PST

Festival Bootcamp
Whether you’re relatively new to the festival industry or a seasoned professional, learn from our team of experts what it really takes to succeed.

Moderators
avatar for Parag Bhandari

Parag Bhandari

Founder and CEO, UG Strategies

Speakers
avatar for “Disco Donnie” Estopinal

“Disco Donnie” Estopinal

Founder & CEO, Disco Donnie Presents/SFX
James "Disco Donnie" Estopinal, Jr. is DDP's founder and CEO. Considered one of the godfathers of US electronic dance music, Disco Donnie has grown over the past 20 years to become one of the leading dance music promoters in the world. From his early days in the 1990s New Orleans... Read More →
avatar for Nancy Kennedy

Nancy Kennedy

Director of Strategic Partnerships, Seattle International Film Festival
Nancy joined the Seattle International Film Festival (SIFF) in 1988 as Director of Marketing, Corporate Development and Communications.  Nancy created and implemented the sponsorship, membership, fundraising and corporate development revenue programs for the organization as it became... Read More →
avatar for Kevin Lyman

Kevin Lyman

Owner-CEO, 4fini, Vans Warped Tour
Kevin Lyman is the founder and operator of 4Fini, Inc., a live event production company and brand strategy firm. His most notable live production is the Vans Warped Tour, which attracts about 750,000 people annually and is the longest-running North American festival concert tou... Read More →
avatar for Rebecca Robinson

Rebecca Robinson

Executive Director, Zinfandel Advocates & Producers


Saturday November 19, 2016 12:00pm - 1:50pm PST
Santa Ynez Room

1:00pm PST

Technology in Action
Apps, WiFi, streaming, drones, VR are all becoming must haves in today's festival climate. We will examine the latest technologies that may benefit you, your sponsors and your audience. What is the unifying technology that is the backbone of all of this?

Moderators
avatar for Karen Allen

Karen Allen

President, Karen Allen Consulting
I consult digital entertainment companies on strategy and business development. I help them figure out what to do with what they built, then find them clients, strategic partners, and other key relationships to make them successful. I am a keen observer of trends – user, tech, content... Read More →

Speakers
avatar for Ken Deans

Ken Deans

Owner, KD Production Services
Bringing years experience from the entertainment world, Kens award winning talent has helped ABC Television Networks, AT&T, Alaska Airlines, FastChannel Network, Infiniti, Jones Radio Network, Level 3 networks, Lion Brand Yarn, Mazda, Neilson, Netflix, Nissan, The Penske Corp., Radio... Read More →
avatar for Whitney Headen

Whitney Headen

Senior Multi-Cultural Client Solutions Manager, Time Inc. / Essence.com
Known for her tremendous work ethic and commitment to results, simply put, Whitney Headen gets things done. Marrying skillful execution with an undeniable marketing prowess, she's risen swiftly through the ranks and is quickly earning a reputation as one to watch in the marketing... Read More →
avatar for William Litvack

William Litvack

CEO & Founder, SquadUP
Willie Litvack: CEO & Founder of SquadUP. Willie has spent the last three years building the industry’s first ever mobile-first platform for ticketing, event management and audience engagement.
avatar for Tom Russell

Tom Russell

Co-Founder, Governors Ball
I grew up in New York City, went to college at Tulane University in New Orleans, and since my adolescent days as a punk rock kid hanging out on St. Marks Place, I knew I wanted to put on shows. While in college I teamed up with Superfly Productions and somehow parlayed an internship... Read More →
avatar for Harry Witz

Harry Witz

GM, Senior Director Systems Development, Clair Global
Started db Sound in 1979, designing, building and deploying touring class sound systems, growing into a major worldwide sound company for the likes of KISS Aerosmith, Prince, Rolling Stones, AC DC to name a few. In 2007, Clair Audio Enterprises acquired db Sound which contributed... Read More →


Saturday November 19, 2016 1:00pm - 1:50pm PST
Santa Barbara Room

2:30pm PST

Content Marketing: Why Festivals Have a Leg Up
Festivals are in the business of creating valuable experiences and the goal for brands is to use these experiences to connect with their customers. With so much digital content being created, brands are able to connect more intimately than ever, even when consumers are far away from the festival. Let’s explore the brands, the experiences, and how we can use them to the benefit of festivals, sponsors and consumers.

Moderators
avatar for Mike Wald

Mike Wald

Business Development, Oniracom

Speakers
avatar for Dae Bogan

Dae Bogan

Music Industry Professional
avatar for Jesse Lawrence

Jesse Lawrence

Founder & CEO, TicketIQ
“I’m the CEO of TiqIQ.com, which is the leading ticket search engine online. I started my professional career as a writer covering New York technology in 1996. I’ve been fascinated by the ticket market from a young age and remember trying to understand what drove the market... Read More →
avatar for Curt Mosel

Curt Mosel

Senior Vice President of Marketing and Corporate Partnerships, ArtsQuest
As Senior Vice President of Marketing and Corporate Partnerships for ArtsQuest, Curt Mosel leads a 20-person team responsible for marketing, public relations, ticketing and corporate partnership initiatives supporting the nonprofit’s arts and cultural programming for the region... Read More →
avatar for Raymond Roker

Raymond Roker

Executive Producer and Content Strategy Director, Goldenvoice
Raymond is responsible for content strategy, curation, development, production and monetization across a diverse range of Goldenvoice music and event properties. He is the in-house executive and creative producer for Coachella & Goldenvoice programming; including episodic, streaming... Read More →
avatar for Brian Rucker

Brian Rucker

Director of Strategic Alliances, Pandora
Brian Rucker serves as Director, Strategic Alliances at Pandora Media Inc. In his role, Brian identifies and executes strategic partnerships on behalf of Pandora as they relate to festivals, lifestyle events and award shows. Brian has held past management roles at Townsquare Media... Read More →


Saturday November 19, 2016 2:30pm - 3:20pm PST
Santa Ynez Room

2:30pm PST

SponsorFest: Growing Your Festival’s Partnership Revenue: New Strategies for Increasing Close Rates & Winning the Delta/FestForums Sponsorship Challenge

Lesa Ukman, Founder of Lesa Ukman Partnerships and co-founder of IEG, Inc. will inform attendees at FestForums about the latest developments and trends in the sponsorship industry.

 

In addition, Delta will be awarding a $10,000 sponsorship (value of travel certificates) to a festival or event that best embodies a strategic fit for the airline. A Delta representative will speak to the audience about what they look for in a sponsorship proposal. Attendees will prepare a 3-page targeted sponsor proposal for Delta. The winner will be announced at Best of The Fests on Monday, November 21st.


Speakers
avatar for Lesa Ukman

Lesa Ukman

Founder, Lesa Ukman Partnerships
Lesa Ukman launched IEG in 1982 introducing the idea that businesses which partner with the sports, arts, entertainment and nonprofits their customers and employees love, outperform their competitors by a huge margin. Her ideas and ideals spawned an industry that changed marketing... Read More →


Saturday November 19, 2016 2:30pm - 4:00pm PST
Santa Barbara Room
 
Sunday, November 20
 

10:30am PST

Festival Futures
“The best way to predict the future is to create it.”  These festival producers are leading the charge in this multibillion-dollar industry that changes lives, changes minds and which has now firmly planted itself in the collective consciousness of our society.

Moderators
avatar for Kevin Lyman

Kevin Lyman

Owner-CEO, 4fini, Vans Warped Tour
Kevin Lyman is the founder and operator of 4Fini, Inc., a live event production company and brand strategy firm. His most notable live production is the Vans Warped Tour, which attracts about 750,000 people annually and is the longest-running North American festival concert tou... Read More →

Speakers
avatar for Eamon Armstrong

Eamon Armstrong

Creative Director, Fest300
Eamon is a social alchemist who travels the world discovering the best festivals. His mission as Creative Director of Fest300 is to unite the global festival community, and inspire cultural curiosity. Eamon is a veteran of the Burning Man world and you can find him at events like... Read More →
avatar for Barbara Morgan

Barbara Morgan

Executive Director, Austin Film Festival
avatar for Danny Wimmer

Danny Wimmer

CCO/PRESIDENT, Danny Wimmer Presents
Danny Wimmer’s career as a music industry taste-maker started more than 20 years ago as a promoter for the Warped Tour and other regional arena shows in his home town of Jacksonville, FL. He was a co-owner of Jacksonville’s Milk Bar, which quickly became known for featuring the... Read More →


Sunday November 20, 2016 10:30am - 11:20am PST
Santa Barbara Room

11:30am PST

Access, Ticketing & Analytics
From the ticket purchase to the use of onsite cashless payment, let’s learn exactly what ticketing and RFID platforms can provide. How do latest trends in data collection and analytics serve the festival economy in maximizing profitability, logistics and more? Also, discover how festivals can provide ticket buyers with ticket insurance.

Moderators
avatar for Parag Bhandari

Parag Bhandari

Founder and CEO, UG Strategies

Speakers
avatar for Katelyn Boyle

Katelyn Boyle

Assistant Director of Musical Operations, Red Frog Events
avatar for Allison Brecklin

Allison Brecklin

Head of Operations, Ticketfly
avatar for Bryan Derbyshire

Bryan Derbyshire

President & CEO, TicketGuardian, Inc
Over the past decade Bryan has established himself as a thought leader and strategic trailblazer in the payments, technology, and most recently transactional insurance space. He has been able to do this due to his tactical approach and experience with the majority of the acquiring... Read More →
avatar for Keith Goldberg

Keith Goldberg

Chief Revenue Officer, Vendini
Mr. Keith Goldberg has been the Chief Revenue Officer at Vendini, Inc. since December 2014 and served as its Vice President of Marketing and Product. Mr. Goldberg has been at Vendini since 2011. He started consulting for a myriad of Fortune 500 companies. Mr. Goldberg graduated from... Read More →
avatar for Biasha Mitchell

Biasha Mitchell

Strategy, Music and Live Entertainment, Eventbrite
Biasha develops strategies for ongoing high impact music initiatives at Eventbrite. She leverages 20+ years experience working in live entertainment and event logistics and production as well as five years working at Eventbrite to design and deliver value to Eventbrite and it’s... Read More →
avatar for Anthony Palermo

Anthony Palermo

Co-Founder & CEO, Connect&Go
Anthony Palermo has been at the forefront of RFID technology since 2006 leading engineering teams on the design, development and deployment of some of the largest RFID projects in the world. In 2012, Mr. Palermo co-founded Connect&GO, which deploys RFID Access, Payments and Experiential... Read More →


Sunday November 20, 2016 11:30am - 12:30pm PST
Santa Barbara Room

1:30pm PST

Safe and Sound: Why Safety and Security Matter
The news is flooded with stories of meteorological, medical, security and financial disasters at festivals. Within minutes, a festival’s reputation and financial stability can be upended. But what if these disasters could be prevented, minimized or insurable? How can preplanning and on-site crisis management reduce or eliminate risk and reduce your festival’s negative exposure. We’ll learn how from our panel of professionals in the safety and security field.

Moderators
avatar for Jim Digby

Jim Digby

​President & Chair of the Board of Directors, Event Safety Alliance
avatar for Dr. John Scala

Dr. John Scala

Private Weather Consultant/Broadcast Meteorologist
JOHN R. SCALA, PhD CCM, is a broadcast meteorologist with WGAL News 8 in Lancaster, PA and a private weather consultant preparing expert opinions in criminal and civil litigation including cases of personal injury, questionable death and storm-related damage. Previously, Dr. Scala... Read More →

Speakers
avatar for Sara Gael

Sara Gael

Director of Harm Reduction, MAPS Zendo Project
Sara Gael, M.A., is the Director of the Zendo Project, a psychedelic harm reduction organization started by the Multidisciplinary Association for Psychedelic Studies (MAPS). The Zendo Project sets up tranquil spaces at events with trained volunteers to help individuals having difficult... Read More →
avatar for Charlie Jennings

Charlie Jennings

SVP Operations, Danny Wimmer Presents
A concert industry veteran of thirteen years, Jennings joined Danny Wimmer Presents as Senior Vice President of Operations in 2015, and currently oversees the some of the nation’s largest rock and metal festivals, including Monster Energy AFTERSHOCK, LOUDER THAN LIFE, Monster Energy... Read More →
avatar for Maren Steiner

Maren Steiner

Health & Safety Director, Insomniac
Maren Steiner brings more than 10 years of medical and risk management experience to some of the largest and most notable concerts and festivals in the country. In 2011, she joined Insomniac as Director of Health & Safety and brought together a team of medical professionals that are... Read More →
avatar for Matt Weiss

Matt Weiss

Production Director, A3C Festival
avatar for Kevan Wilkins

Kevan Wilkins

Productions Manager, Goldenvoice



Sunday November 20, 2016 1:30pm - 2:30pm PST
Santa Barbara Room

3:00pm PST

What’s Cooking? : Getting Out of The Kitchen and Onto The Stage
Ever since Shep Gordon brought Roger Verge and others out of the kitchen and into the spotlight, the demand for celebrity chefs has gone through the roof. They are the new rock stars. With dedicated cooking channels and the proliferation of so many culinary & beverage festivals, it’s a great time to be a chef. Let’s hear from them!

Moderators
avatar for Barbara Fairchild

Barbara Fairchild

Culinary Expert, Editor, Writer
Barbara Fairchild is currently enjoying a multi-faceted career as a freelance food and travel writer, editor, public speaker, radio personality, and consultant. Ms. Fairchild was for ten years the editor-in-chief of Bon Appetit magazine, based in Los Angeles. She stepped down in... Read More →

Speakers
avatar for David Alan Bernahl,II

David Alan Bernahl,II

CEO, CLM, Pebble Beach & Los Angeles ​Food & Wine Festivals
David Alan Bernahl II is CEO & Co-­‐Founder of Coastal Luxury Management (CLM), an idea kitchen with a current focus in the hospitality and lifestyle sectors. CLM was first widely recognized for producing Pebble Beach Food & Wine, a four-­‐day, annual event hosted at Pebble... Read More →
avatar for Cat Cora

Cat Cora

Celebrity Chef, Restaurateur, Author
As a prominent figure in the culinary community, Cat Cora made television history in 2005 when she became the first female Iron Chef on Food Network’s Iron Chef America. Since then, Cora has continued to evolve her craft to become an accomplished author, restaurateur, contributing... Read More →
avatar for Gilles Epié

Gilles Epié

Celebrity Chef
Chef Epié started working at the age of 14 and trained with Roger Jaloux the iconic chef restaurant Paul Bocuse and Alain Senderens. He continued his career alongside Jean-Pierre Coffe at La Ciboulette. After he traveled the world and learned its cuisine he returned to... Read More →
avatar for Claire Parr

Claire Parr

Co-Founder, Live In The Vineyard & Yountville Live
Claire (West) Parr, daughter of radio industry giant, Jim West, was raised in Dallas, TX. She spent her early years in her father’s recording studio working on jingles and production packages for United Stations, ABC/Cap Cities and other broadcasting conglomerates. She started... Read More →
avatar for Doug Richter

Doug Richter

Managing Director, Global Partnerships, INVNT
As Managing Director, Global Partnerships at INVNT, Time Inc’s live media agency, Doug is part of a core team developing a national platform of event properties for Time Inc’s iconic brands including Sports Illustrated, People, Entertainment Weekly, InStyle and Real Simple. Prior... Read More →


Sunday November 20, 2016 3:00pm - 3:50pm PST
Santa Barbara Room
 
Monday, November 21
 

9:00am PST

You Can’t Fight City Hall: Festival Permitting
The ability to hold a festival depends on the ability to receive the proper local municipal, city and state permits. Failure to interface properly with government agencies will stall or shut down your festival faster than you can say infraction. Understanding the permitting process is the topic of this can’t miss panel.

Speakers
avatar for Danny Hayes

Danny Hayes

CEO, Danny Wimmer Presents
avatar for Evan Korn

Evan Korn

Managing Partner, ​iDEKO Productions
Evan is a current partner at iDEKO productions, a New York City based event production company focused on creating interactive and innovative consumer experiences for the entertainment, corporate and hospitality industries. At iDEKO, Evan is responsible for operations, logistics and... Read More →
avatar for Joseph Pred

Joseph Pred

Mutual Aid Risk & Safety (former San Francisco Entertainment Commissioner and Burning Man Emergency Operations Chief)
Joseph Pred has been working in a variety of operational, risk and emergency management roles with festivals and temporary mass gatherings for over 20 years. In addition to managing Mutual Aid Response Services (MARS) and Mutual Aid Risk and Safety since 2000, Joseph founded Burning... Read More →


Monday November 21, 2016 9:00am - 10:00am PST
Santa Barbara Room

10:30am PST

Launch & Growth of Food & Beverage Festivals
Besides ticket revenue, concessions and sponsorship, what revenue streams can festivals optimize to enhance their bottom line? How do festivals optimize the three big ones? Are grants, merch, and streaming profit centers or break evens? Additionally, adding food and music film programming can create revenue generating partnerships for the festival. Let’s deconstruct this.

Moderators
avatar for Brian Arnone

Brian Arnone

COO, ShowClix

Speakers
avatar for Joseph Fletcher

Joseph Fletcher

Talent Producer, L.A. Food & Wine
Joe Fletcher has produced over 1,000 concerts and festivals on four continents and produced shows with Bob Dylan, Beyonce, 311, Elton John, Eminem, BB King, Jason Mraz, Jay Z, Sheryl Crow, Van Halen, Keith Urban, Maroon5, Slipknot, Snoop Dogg, Jackson Browne, Black Eyed Peas, Crosby... Read More →
avatar for Tom Hoppa

Tom Hoppa

Producer, BottleRock Napa Valley
Tom is Director of Artist Integration at Latitude 38 Entertainment, the producer of BottleRock Napa Valley since 2014, and is a co-founding partner of Highway 29 Entertainment with whom he has produced events at Auction Napa Valley, The Safeway Open (PGA), and much more.  Previously... Read More →
avatar for Gary Meyer

Gary Meyer

Publisher/Director, EatDrinkFilms
Gary Meyer stared his first theater in the family barn when he was twelve-years-old. He directed a monster movie there and wanted to show it on the set. It became The Above-the-Ground Theatre where over 250 films were screened along with live productions, workshops and the publication... Read More →
avatar for Stephanie Mezzano

Stephanie Mezzano

VP Operations, Business Development, Red Frog Events
avatar for Greg O’Byrne

Greg O’Byrne

Executive Director, Santa Fe Wine & Chile Fiesta and the Taos Winter Wine Festival
Born in Chicago the fifth of ten children of an Irish/Italian Catholic family, O’Byrne learned at an early age the joys of sharing a meal at large gatherings. While living in the San Francisco Bay Area in the late-seventies, O’Byrne initiated his young wine palate with Joseph... Read More →
avatar for Michal W. Wiesbrock

Michal W. Wiesbrock

Executive Director |Central Coast Office, Arthritis Foundation
Michal began his event career 25 years ago working on the special events team for Walt Disney World’s 20th Anniversary Celebration. Over the next 15 years with Walt Disney World, he worked various roles in marketing, media relations, and PR including VIP and talent handling. He... Read More →


Monday November 21, 2016 10:30am - 11:20am PST
Santa Ynez Room

10:30am PST

Technology at Festivals
Festival and event producers now rely on technology to manage logistics and communications on so many levels. Over the last few years, we have seen technology expand in ticketing, access, talent management, user experience and much more. Let’s look at the latest trends from both sides of the fence; the producer and the fan.

Moderators
avatar for Ted Cohen

Ted Cohen

Managing Partner, TAG Strategic
Ted Cohen is Managing Partner of TAG Strategic. In an industry that’s been slow to embrace change, Ted was the exception to the stereotypical entertainment-exec rule. But, when you start out on the road with Prince, Alice Cooper & Van Halen, you’re primed for the unexpected. TAG... Read More →

Speakers
avatar for Jonathan Burke

Jonathan Burke

XI Media Productions, Producer/Camera Operator/Director
avatar for Scott Mirkin

Scott Mirkin

Co-Founder & Executive Producer, ESM Productions
Scott Mirkin is one of America’s most successful event producers. He has produced some of the most high-profile events in the country for political icons such as Barack Obama and Joe Biden, religious figures including the Dalai Lama, and titans of entertainment including Jay Z... Read More →
avatar for John Petrocelli

John Petrocelli

CEO, Bulldog Digital Media
John Petrocelli is CEO and founder of Bulldog Digital Media, a live streaming agency specializing in turnkey execution strategies for live events across all connected devices. Bulldog DM helps brands, agencies, content owners and platforms deliver impactful live engagements with an... Read More →
avatar for Rachel Puckett

Rachel Puckett

Marketing Director, HUKA Entertainment
Rachel first got her start in the music technology space as the Producer and Artist Wrangler of live streaming startup, Liveset, crafting intimate live performances online with artists like The Lumineers, Civil Wars, Ben Kweller, Carolina Chocolate Drops and The Revivalists. She... Read More →
avatar for Seth Sheck

Seth Sheck

CEO & Founder, ACCESS Event Solutions
Just about everything Seth Sheck does can be summed up with two words: passion and innovation. A Reno, Nevada native, Seth set his sights on the music industry in 1989. Juggling a band management gig with waiting tables, Seth found his inspiration through a customer’s casual conversation... Read More →


Monday November 21, 2016 10:30am - 11:20am PST
Santa Barbara Room

11:30am PST

Niche Festivals: Why Bigger Isn’t Always Better
To be an “it” festival, it’s not necessary to be a household name. From music to film, culinary & beverage festivals, we bring you events that succeed in small communities across North America. In the words of Stephen Colbert, “And So Can You!”

Moderators
avatar for Susan von Seggern

Susan von Seggern

Senior Director, Spark's Consultant Network
Susan von Seggern is one of the most well known and well liked publicists in Los Angeles. In LA for more than 20 years, her work as a major label publicist, CEO of a boutique PR agency, time spent in political PR, her globe-trotting exploits in corporate PR, and her return to consulting... Read More →

Speakers
avatar for Max Bernstein

Max Bernstein

Co-Founder and Executive Producer, The Most Definitely & The Yard Music Festival
After leaving a ten-year career on Wall Street in 2012 Max co-founded The Most Definitely (themostdefinitely.com), a collective of creative pursuits in music.  TMD is a record label, music blog and live music event promoter based on of Brooklyn New York.  Most notably, TMD co-produced Escape Music Festival on Governor’s Island NYC in 2014 featuring Moby, Girl Talk, Yeasayer, Placebo + many... Read More →
avatar for Jonah Gabriel Haas

Jonah Gabriel Haas

Marketing Director/Co-Founder, Lucidity Festival
Jonah Gabriel Haas is a messenger, a cultural anthropologist, a lucid dreamer, and a successful entrepreneur. Currently, Jonah is the Marketing Director and a Co-Founder of Lucidity Festivals LLC, which is now in its 6th year of transformational festival production in Santa Barbara... Read More →
avatar for Stefanie Salem

Stefanie Salem

Founder & CEO, Newport Beach Food & Wine Festival
Stefanie Salem was born and raised in Southern California. She earned her BA in Psychology from UC Santa Barbara in 1992. Her 20 years of business experience includes having lived and worked in foreign countries while collaborating with political leaders and corporate decision makers... Read More →


Monday November 21, 2016 11:30am - 12:30pm PST
Santa Barbara Room

1:00pm PST

Sponsorship Strategies for Festival Success
The buzzwords these days are ‘activation’ and ‘experience.’ How do festival sponsorship directors engage brands, ink deals, activate and provide ROI in this landscape? Brands and festivals weigh in.

Moderators
avatar for Robert Richards

Robert Richards

​Commercial Director, Glastonbury Festival

Speakers
avatar for Beau Blanchard

Beau Blanchard

Corporate Development Manager, California Film Institute
avatar for Clay Busch

Clay Busch

Head of Marketing & Strategic Partnerships, Danny Wimmer Presents
An alumni of Chapman University, Clay Busch joined Danny Wimmer Presents in 2011–marking the company’s first hire–and has been a key part of the company’s growth. His prior experience includes marketing, consulting, event management and A&R. Clay got his start as an intern... Read More →
avatar for Nancy Kennedy

Nancy Kennedy

Director of Strategic Partnerships, Seattle International Film Festival
Nancy joined the Seattle International Film Festival (SIFF) in 1988 as Director of Marketing, Corporate Development and Communications.  Nancy created and implemented the sponsorship, membership, fundraising and corporate development revenue programs for the organization as it became... Read More →
avatar for Brian McCue

Brian McCue

Director of Sales and Sponsorship, Winmo
As Director of Sponsorship Sales at List Partners Inc., Brian has helped hundreds of non-profits, event organizations, and professional sports teams build partnerships with major brands. From small non-profits in Alaska, to large professional sports organizations like the LA Lakers... Read More →
avatar for Paul Whitney

Paul Whitney

Executive Producer, bluemedia
With more than 15 years’ experience in creating interactive experiences for audiences across the country, Paul is a true pioneer and leader within the Out-of-Home, non-traditional segment of Outdoor Advertising. As the former CEO and founder of Digital Media Etc. there’s no better... Read More →
avatar for Alex Yount

Alex Yount

Sponsorship Sr. Manager, Red Frog Events


Monday November 21, 2016 1:00pm - 1:50pm PST
Santa Ynez Room

2:00pm PST

Sustainable Events: Models for Greening & Engagement
Surveys show that many festival-goers would pay more for a ticket to a greener event. Want to learn where to start or how to take your event greening to the next level? Hear from music industry leaders and learn how to reduce your environmental footprint, while also creatively engaging attendees in your sustainability initiatives.Dig deeper and view greening resources here: http://bit.ly/2fIi5SS

Moderators
avatar for Mike Martin

Mike Martin

Founder and CEO, EFFECT
The founder and CEO of EFFECT Partners, Michael Martin is known as a thought leader in social change activism, sustainability and social change marketing. EFFECT Partners is a Creative Social Change agency based out of Minneapolis. Billboard Magazine calls Michael “the green touring... Read More →

Speakers
avatar for Kim Johnson

Kim Johnson

Manager, Jack Johnson Music Co-Founder & Director, Kokua Hawaii Foundation & Johnson Ohana Charitable Foundation
Kim Johnson, with her husband Jack, founded the Kōkua Hawaiʻi Foundation in 2003 to support environmental education in the schools and communities of Hawai’i, as well as the Johnson Ohana Charitable Foundation in 2008 to support environmental, art, and music education worldwide. As Jack’s co-manager, Kim Johnson has taken a lead role in advancing greening initiatives for all aspects of Jack Johnson’s touring, and has served as creative lead in the development of fan engagement... Read More →
avatar for Jack Johnson

Jack Johnson

Musician Co-Founder & Director, Kokua Hawaii Foundation & Johnson Ohana Charitable Foundation
Jack Johnson grew up surfing and playing guitar in Hawaii.  Since 2001, he has released 6 studio albums and 2 live albums that have sold over 20 million copies worldwide. His Brushfire Records label and touring crew have been leaders in the greening of the music industry and... Read More →
avatar for Eric Shiflett

Eric Shiflett

Program Director, Santa Barbara Bowl
Eric Shiflett is Program Director at the historic Santa Barbara Bowl.  Eric has been involved with music his entire life performing, working in radio, concert promotions and venue management.  Focusing on the strategic growth of the 80 year-old Santa Barbara Bowl, Eric manages... Read More →
avatar for Sunny Sohrabian

Sunny Sohrabian

AEG, Manager, Environmental Sustainability Projects and Initiatives
As the Manager of Environmental Sustainability Projects and Initiatives at AEG, Sunny Sohrabian is responsible for managing AEG 1EARTH, AEG’s corporate environmental sustainability program. In this role, she works with more than 80 AEG venues and events worldwide to measure and... Read More →
avatar for Tanner Watt

Tanner Watt

Director of Partnerships & Development, REVERB
Tanner Watt is the Director of Partnership and Development at the environmental non-profit REVERB. Leading the green music movement since 2004, REVERB (REVERB.org) partners with artists, tours, festivals, and venues to reduce their environmental footprint while empowering millions... Read More →
avatar for Brian Yost

Brian Yost

President, On Site Products, Live Nation Entertainment
In his role as President, On Site Products, North American Concerts for Live Nation, Brian has responsibility for ancillary revenue streams for Live Nations’ 42 amphitheaters and 6 select clubs and theaters, which host 13 million music fans at close to 1400 shows annually.  A... Read More →


Monday November 21, 2016 2:00pm - 2:50pm PST
Santa Barbara Room
 

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