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avatar for John Petrocelli

John Petrocelli

Bulldog Digital Media
CEO
John Petrocelli is CEO and founder of Bulldog Digital Media, a live streaming agency specializing in turnkey execution strategies for live events across all connected devices. Bulldog DM helps brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live streamed music to achieve optimal reach, engagement and metrics. Bulldog DM connects today’s digitally engaged consumer and millennial to the world’s best live content and represents the world’s top live streaming content portfolio including over 30 music festivals. The Bulldog DM team has facilitated the digital experience for Vive Latino, American Express Unstaged, Taco Bell Feed the Beat, Outside Lands, and many more. John has been instrumental in helping major media companies establish optimal strategies to both distribute and monetize their digital content for over 15 years. These companies and brands include: NBA, NHL, NBC/Universal, Disney, Sony, Coca Cola, YouTube, VEVO, Twitter, Universal Music Group, Microsoft and music icon Prince – helping Prince develop the first major artist owned and operated direct to consumer digital music store and ticketing platform that garnered Prince a Billboard Award for Best Use of Technology by an Artist and a Webby Award. Previously John was VP, Sales and Bus Dev at AEG Digital Media after selling his company to AEG in 2009 where he led live streaming engagements for Coachella, Bonnaroo, Lollapalooza, Austin City Limits, Rock In Rio, the Grammys, the Oscars, and the Masters. His previous companies were acquired by Google and Akamai.