Just about everything Seth Sheck does can be summed up with two words: passion and innovation. A Reno, Nevada native, Seth set his sights on the music industry in 1989. Juggling a band management gig with waiting tables, Seth found his inspiration through a customer’s casual conversation about making concert passes, and soon worked his way into the credential business while managing a band. He’s never looked back.

Seth has contributed many progressive concepts to the industry throughout his career, including the introduction of die cut laminates now used around the world, digital printing on holographic foil paper and UV ink on passes. He was the first in the industry to go all digital. His impressive client roster includes the New York Yankees, San Francisco Giants, Baltimore Ravens, Daytona 500, Jay Z, Justin Bieber, Drake, Guns N’ Roses, Jimmy Fallon, Saturday Night Live and The Voice. Working side by side with his wife and business partner, Alma, Seth had the vision to integrate technology into passes which were otherwise just ink on paper, and to work with the proprietary software platform developed by Access Event Solutions to manage any event from a credentials-first approach. This technology has already been used in five continents, adding layers of features and functionality to the printed credential without sacrificing its art and sentiment.

Seth operates with passion, dedication, and a great sense of humor in both work and home life. He considers his team’s happiness the key to success, and works tirelessly to assure they are both motivated by a visionary leader with an eye for innovation, and encouraged to let their creativity and personality shine throughout their work. He brags about creating the largest airsoft team in Northern Nevada with his son, and never turns down a cocktail with his wife after a long day of work. There is nothing that motivates him more than collaborating with his wife, and together they support a variety of causes and initiatives within their local community and around the world.